BAYKO Advertisement Blocks

Have you ever wondered how your local shop manages to get top brand images in their adverts in the local newspaper?
There are plenty of examples of local toy shops having done this, in the past, with BAYKO, so how was it done?
Well, I'm afraid I've no evidence for what happened during the Plimpton era, but I have for the MECCANO era, and I can think of no logical reason why there would have been a significantly different strategy in earlier years.
 
The image [below] is the back page of the leaflet, entitled "Advertisement Blocks for MECCANO Dealers", date coded September, 1961.
The leaflet itself is printed, double sided, in black ink on glossy white paper and is a long sheet folded in half, then folded in half again, creating eight pages. It can then be pulled out to full length, allowing all eight pages to be read.
BAYKO shares the page with HORNBY SPEED BOATS, and the remaining product range is covered on the other seven pages.
 
The following explanatory script appears on the front page of the leaflet : -
In addition to our nation-wide campaigns on TV, Meccano Products are advertised in specialist and young peoples' publications throughout the year, and in selected provincial newspapers prior to Christmas. Progressive Dealers can turn to their advantage the public interest thus aroused by placing small advertisements in their local newspaper, associating themselves with these popular goods. This folder illustrates a selection of printing blocks that will help Dealers to make their advertisements interesting and attractive. All the subjects are the same size as the illustrations (unless stated otherwise). Several are complete advertisements in themselves, and it is only necessary for the newspaper publishers to set in type the dealers' name and address in the space provided.
Complete advertisement subjects will be readily recognised by the prefix 'Ad' in the reference.
The range has been chosen with newspaper advertising in view. We would like our Dealer friends to know we have, additionally, a large stock of blocks which are especially suited to catalogue work on high grade paper. Further particulars will be supplied on request. The service of our Advertising Department is always at the disposal of Meccano Dealers for the preparation of layouts and copy for advertisements, catalogue, etc.
All blocks are available on free loan to Dealers on the understanding that they are not used in connection with goods other than those manufactured by us.
Back page of the MECCANO Advertising Blocks list, September, 1961
172mm x 236mm = 6.8 x 9.3 inches
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 

BAYKO Adverts in
'EVERYBODYS' Magazine

   
     
 
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