BAYKO Advertising Diary

The purpose of this page is, quite simply, to provide a Diary-style indication of the timing of all the known BAYKO Adverts. At this stage I have identified no less than 541 adverts, all available on the website - links to all relevant publications are available in the 'Key' table [below]. There are a further four Bakelite plastic adverts and two Styron plastic adverts, which mention BAYKO as a user of their product, plus a U.K. wartime savings advert which includes a BAYKO image...
If you know of any other BAYKO adverts, then I'd love to hear from you...
 
In order to make the Diary [below] as easy as possible to understand, I have used different colours to distinguish between children's comics, other children's publications, adult newspapers and trade publications. To simplify matters, MECCANO general product adverts which included BAYKO are included, as are general toy shop adverts which specifically mention BAYKO.
The solid run of 'Games and Toys' entries during the war years, and for several years after, are small classified style adverts, the "(x2)" amongst them represent additional full adverts.
 
Key to the Main Diary Table - Below
Children's Comics
Other Children's Publications
Adult Newspapers & Mags.
Trade Publications
Ea
Bo
Ba
Br
Gi
C
D
Gt
H
M
Ev
Tt
Ti
   
Gl
   
Tv
   
L
   
Wi
   
Ma
   
       
N
   
       
S
   
       
Wx
   
Click on the above links to see the actual adverts.
 
Year
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Year
1935
 
Tt
           
M
M
M
M
1935
1936
 
Gt, Tt
         
Tt
Tt
 
M
M
1936
1937
 
Tt
               
M
M
1937
1938
 
Gt
                   
1938
1939
 
Gt
   
Gt
Gt
   
Gt, Tt
Gt, Tt
Tt
 
1939
1940
       
Gt
Gt
   
Gt
     
1940
1941
         
Gt
Gt
Gt
Gt
Gt
Gt
Gt(x2)
1941
1942
Gt
Gt
Gt
Gt
Gt(x2)
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1942
1943
Gt
Gt
Gt
Gt
Gt
Gt
Gt(x2)
Gt
Gt
Gt
Gt
Gt
1943
1944
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1944
1945
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1945
1946
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1946
1947
Gt
Gt
Gt
Gt
Gt(x2)
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1947
1948
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
Gt
1948
1949
Gt
Gt
Gt
Gt
M, Gt(x2)
M, Gt(x2), Tt
M, Gt(x2), Tt
M, Gt(x2), Tt
M, Gt(x2), Tt
M, Gt(x2), Tt
M, Gt(x2), Tt
M, Gt, Tt
1949
1950
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
Bo, M, Gt
1950
1951
Bo, M, Gt
Bo, M, Gt
Bo, M, Gt
Bo, M, Gt
Bo, M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
1951
1952
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
Ea, Bo, M, S(x2), Gt
Bo, M, Ba(x2), L, Ma, S(x2), Gt
1952
1953
M, Gt
M, Gt
M, Gt
M, Gt
M, Gt
M
M
M
M
M, Gt
Ea, Wi, Bo, M
Ea, Wi(x3), M, L, S, Wx
1953
1954
M
M
M
M
M
M
M
M
M
M
Bo, M, Ba, S(x2)
Ea, Bo, M, L, S(x2)
1954
1955
M
M
M
M
M
M
M
M
M
M, Gt
Ea, Bo, M, S
M, L(x2) S(x3)
1955
1956
Bo, M, Gt, Tt
M, Gt, Tt
M, Gt, Tt
M, Gt
M, Tt
M, Tt
M, Tt
M, Br, Gt, Tt
M, Br, Gt, Tt
Bo, M, Br, Gt, Tt
Ea(x2), C, M, L
Ea, M, Ba, L, S(x3)
1956
1957
Bo, M, Br, Gt, Tt
M, Br, Gt, Tt
M, Br, Tt
M, Gt, Tt
M, Tt
M, Gt, Tt
M, Gt
M, Br, Gt, Tt
M, Br, Gt, Tt
M, Br, Gt, Tt
C(x3), M, Gl, L(x2)
Ea, M, Ba, D, Gl, L, S
1957
1958
M, Gt, Tt
M, Br, Gt, Tt
M, Br, Gt, Tt
M
M
M
M
M, Br, Gt, Tt
M, Br, Gt, Tt
M, Br, Gt, Tt
C(x3), M, D, Ev, S, Br, Gt
M, Ba, D, Gl, L(x2), S
1958
1959
M, Br, Gt
M, Br, Gt
M, Br, Gt
M
M
M, Br
M
 
M, Br, Gt
M, Br, Gt, Tt
C(x3), M, D(x2), Gl, L, S, Br, Gt, Tt
M, N, Gt, Tt
1959
1960
Br, Gt, Tt
Br, Gt, Tt
 
M
M
 
Tv(x2)
 
M
M
Gi, Ti, Tv(x2), M, S(x2)
Ea(x2), M, S(x2)
1960
1961
 
M, Br
 
M
M
 
Tv, M
   
M
N(x2)
Br, Tt
1961
1962
M, Tt
   
M
     
M
M
 
M
M, Gl, S
1962
1963
M, Br, Tt
M
M
 
M
 
M
       
M, Wx
1963
1964
M
M
                   
1964
Year
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Year
 
Key to the Main Diary Table - Above
Children's Comics
Other Children's Publications
Adult Newspapers & Mags.
Trade Publications
Ea
Bo
Ba
Br
Gi
C
D
Gt
H
M
Ev
Tt
Ti
   
Gl
   
Tv
   
L
   
Wi
   
Ma
   
       
N
   
       
S
   
       
Wx
   
Click on the above links to see the actual adverts.
 
There aren't too many conclusions to be drawn from the above, beyond the inconsistent, comparatively planning free approach to the placement of adverts, with monthly patterns varying substantially from year to year, and gaps of several years for no obvious reason.
The two most basic observations are : -

Apart from the regular appearances in 'MECCANO Magazine' most of the adverts targeted at the wider British public are restricted to the pre-Christmas periods, after 1950, apart from a few, early year, 'Boys Own' adverts, perhaps aimed at parting the happy recipient from his (or her) Christmas pennies.
The 'MECCANO Magazine' comprehensive coverage may be as much evidence of the relationship between the two companies as of a marketing strategy.

The adverts to the trade appear to have two focus periods, those being the run up to the February British Industries Fair and the third quarter of the year when retailers would be planning their Christmas stocks.
Having said that, there are periods when the BAYKO name was being kept in the trade's eye much more comprehensively, particularly during the war, when, of course, no product was available.
 
Below here are links to related info : -
 
Click on any of the links below for related information.
   
 
 
   
   
     
 
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