BAYKO Adverts in 'The BOYS OWN PAPER'

'BOYS OWN', perhaps more correctly called 'The BOYS OWN PAPER', was a very long running magazine, originating around the end of the 19th century and lasting for the best part of a century - from 1879 to 1967 to be precise.
'BOYS OWN' was the sort of publication that parents tended to approved of...
...which doubtless contained the roots of its ultimate demise!
BAYKO was advertised widely in various parts of the UK press in the 1950s...
...some, like those in 'BOYS OWN', generated what we now call 'pester power'...
...others were aimed head on at parents.
 
1950
December, 1950
This was a ½ page advert.
Half-page advert from the Boys Own Paper, December, 1950
Pushing back the frontiers - this is now the earliest BAYKO advert I've found in 'BOYS OWN'. I'm a shade frustrated that it's taking so long to complete the collection, but I'll keep going...
 
1951
January
February
March
BAYKO advert in Boys Own, January, 1951
BAYKO advert in Boys Own, February, 1951
BAYKO advert in Boys Own, March, 1951
BAYKO advert in Boys Own, April, 1951
BAYKO advert in Boys Own, May, 1951
It looks like imagination wasn't a key requirement of BAYKO's marketeers in 1951!
April
May
These were ½ page, BAYKO adverts.
 
1952 to 1955
November, 1952
November, 1953
December, 1953
Quarter page advert from BOYS OWN, November, 1952
Quarter page advert from BOYS OWN, November, 1953
Quarter page advert from BOYS OWN, December, 1953
Quarter page advert from BOYS OWN, November, 1954
Quarter page advert from BOYS OWN, December, 1954
Quarter page advert from BOYS OWN, November, 1955
November, 1954
December, 1954
November, 1955
These adverts are clearly very similar - except for the heading/caption, the changes in set prices displayed and the change of address towards the end.
These were all ¼ page, BAYKO adverts.
 
1956 to 1957
January, 1956
October, 1956
January, 1957
Quarter-page advert from the Boys Own Paper, January, 1956
Half-page advert from the Boys Own Paper, October, 1956
Half-page advert from the Boys Own Paper, January, 1957
A major point of interest with the two adverts [directly above] is that the reference to "Girls" was so quickly removed...
...perhaps not too surprising given that this is 'BOYS OWN'!!!
I've also acquired copies of two adverts, identical to those above, which, sadly, have been cut out of unspecified editions of 'BOYS OWN'. This doesn't prove that other issues carried these adverts, but it is strongly indicative.
This was a ¼ page advert.
These were ½ page BAYKO adverts.
 
This is a section I intend to extend and I will add more adverts if I can find any.
If you've any copies of 'BOYS OWN' with BAYKO adverts, which I could scan, or you could perhaps scan for me, for inclusion here, then I'd love to hear from you.
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 
 
   
   
     
 
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