BAYKO Adverts in 'British Toys'

'British Toys' began life in October 1954. This first edition was an undistinguished affair except for the innovation of being tri-lingual, adding French and Spanish to the usual 'journalese'. The early editions were in the cheapest newsprint imaginable, but, presumably in line with sales, the quality rose and 'British Toys' was soon in the glossy magazine format expected of such a publication.
BAYKO graced the pages of the second issue with a brief mention...
BAYKO was then featured as part of a short series on "Constructional Systems"...
All the images here are courtesy of copies made by the Newspaper Section of the British Library - and cost a small fortune!
The images were provided either as paper photo copies for the black and white adverts [which have then been re-scanned] or as digital colour photos for the first example of each colour advert taken in situ from a bound copy of that year's issues.
One or two of the images below are slightly skewed, this is because of the quality of the initial image.
Never-the-less, I think the evolution of BAYKO's contact with its retailers is of interest and I hope you enjoy them.
 
There were also advertising "puffs" and other mentions of BAYKO in 'British Toys' which merited a separate mention. Click on any of the links below to see the items : -
   
 
BAYKO Adverts in 'British Toys'
1956, August
1956, September
1956, October

These adverts probably secured BAYKO's inclusion in the "Constructional Systems" article mentioned above.
The artwork is identical to that used elsewhere, but the script is new.

Advert in the August, 1956 issue of British Toys
Advert in the September, 1956 issue of British Toys
Advert in the October, 1956 issue of British Toys
1957, January
1957, February
1957, March
1957, August
Advert in the January, 1957 issue of British Toys
Advert in the February, 1957 issue of British Toys
Advert in the March, 1957 issue of British Toys
Advert in the August, 1957 issue of British Toys
Advert in the September, 1957 issue of British Toys
Advert in the October, 1957 issue of British Toys
Again the artwork is familiar elsewhere, indeed, it is rapidly becoming familiar here, but again the script varies, at least a little.
1957, September
1957, October
1958, January
1958, February
1958, March
1958, August
Advert in the January, 1958 issue of British Toys
Advert in the February, 1958 issue of British Toys
Advert in the March, 1958 issue of British Toys
Advert in the August, 1958 issue of British Toys
Advert in the September, 1958 issue of British Toys
Advert in the October, 1958 issue of British Toys
Advert in the November, 1958 issue of British Toys
Plimpton were obviously pleased with the effectiveness of advertising in 'British Toys' because they increased the number of ads over 1957.
1958, September
1958, October
1958, November
1959, January
1959, February
1959, March
1959, June
Advert in the January, 1959 issue of British Toys
Advert in the February, 1959 issue of British Toys
Advert in the March, 1959 issue of British Toys
Advert in the June, 1959 issue of British Toys
Advert in the September, 1959 issue of British Toys
Advert in the October, 1959 issue of British Toys
Advert in the November, 1959 issue of British Toys

The end of an era!
Although it's a couple of months after the MECCANO takeover, the November advert still carries Plimpton's name and address.

1959, September
1959, October
1959, November
1960, January
1960, February
1961, December
1963, January
Advert in the January, 1960 issue of British Toys which mentions BAYKO amongst the MECCANO products
Advert in the February, 1960 issue of British Toys which mentions BAYKO amongst the MECCANO products
Advert in the December, 1961 issue of British Toys which mentions BAYKO amongst the MECCANO products
Advert in the January, 1963 issue of British Toys which mentions BAYKO amongst the MECCANO products
Advert in the February, 1961 issue of British Toys which mentions BAYKO amongst the MECCANO products in a unique German Language advert
I've taken this last advert out of sequence for a very good reason...
...it is entirely in German.
It appeared in the February, 1961 issue of 'British Toys' in a section dedicated to the massive European Toy Exhibition held in Nuremberg [Nürnberg].
The advert is for the MECCANO range, not just BAYKO...
...or Meccano und "Bayko" Baukästen as the advert says...
...oh all right then - Baukästen means component systems.
 
There was a further item in the same issue which mentioned BAYKO...
I have a little information on BAYKO's German export market...
1961, February
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 
 

BAYKO Adverts in
'EVERYBODYS' Magazine

   
   
     
 
The 'Flaming BAYKOMAN' site logo