BAYKO Adverts in 'Games and Toys'

'Games and Toys' was, throughout the life of BAYKO, the key trade publication through which the toy manufactures displayed their wares to U.K. toy retailers.
All the images here - all 199 of them - are courtesy of images supplied by the Newspaper Section of the British Library - and cost a small fortune!
One or two of the images below are slightly skewed, this is because of the quality of the initial image.
I hope you share my view that the evolution of BAYKO's contacts with its retailers is interesting and I hope you enjoy them.
 
The first BAYKO advert in Games and Toys, February, 1935
The adverts below are 2 distinct types : -
Full or half page.
Small "classified" size adverts.
The classifieds were a response by Plimpton, and others, to wartime austerity, and I believe that the printing plates were used more than once - good wartime practice.
Click on the thumbnail images [below] for a larger copy of the BAYKO adverts.
 
The very first advert in 'Games and Toys' [right] appeared in the February, 1935 issue, just in time for the British Industries Fair, the annual showcase for the British toy industry among others.
 
'Games and Toys' was a regular channel for promoting the British Industries Fair...
 
There were several "puffs" about BAYKO in 'Games and Toys', particularly before the war. Click on any of the 4 links below to see the articles : -
 
1936 to 1940
1936, February
1938, February
1939, February
1939, May
BAYKO advert in Games and Toys, February, 1936
BAYKO advert in Games and Toys, February, 1938
BAYKO advert in Games and Toys, February, 1939
BAYKO advert in Games and Toys, May, 1939
BAYKO advert in Games and Toys, June, 1939
BAYKO advert in Games and Toys, September, 1939
BAYKO advert in Games and Toys, October, 1939
BAYKO advert in Games and Toys, May, 1940
1939, June
1939, September
1939, October
1940, May
1940, June
BAYKO advert in Games and Toys, June, 1940
BAYKO advert in Games and Toys, September, 1940
1940, September
 
1941
This table shows BAYKO's response to wartime austerity.
The objective was to keep the BAYKO name up there in the minds of the toy retailers.
The chosen method was to use 'classified adverts', probably reusing the printer's plates every month.
There also seems to have been a rota by which larger adverts were permitted - e.g. bottom right.
June
July
August
'Classified adverts' including BAYKO, June 1941
'Classified adverts' including BAYKO, July 1941
'Classified adverts' including BAYKO, August 1941
'Classified adverts' including BAYKO, September 1941
'Classified adverts' including BAYKO, October 1941
'Classified adverts' including BAYKO, November 1941
'Classified adverts' including BAYKO, December 1941
BAYKO half page advert, December 1941
September
October
November
December
December
The phrase "Normal supplies after the war" was included in every small ad during the war.
 
1942
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1942
'Classified adverts' including BAYKO, February 1942
'Classified adverts' including BAYKO, March 1942
'Classified adverts' including BAYKO, April 1942
'Classified adverts' including BAYKO, May 1942
'Classified adverts' including BAYKO, June 1942
'Classified adverts' including BAYKO, July 1942
'Classified adverts' including BAYKO, August 1942
'Classified adverts' including BAYKO, September 1942
'Classified adverts' including BAYKO, October 1942
'Classified adverts' including BAYKO, November 1942
'Classified adverts' including BAYKO, December 1942
July
August
September
October
November
December
May
Half page advert in the May, 1942 issue of Games and Toys
Again, the rota I referred to above, provided Plimpton with a half-page advert, this time in May.
The advert's wording - "We shall be with you again as soon as victory is won!" - is very evocative of the national mood after more than two years of war.
 
1943
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1943
'Classified adverts' including BAYKO, February 1943
'Classified adverts' including BAYKO, March 1943
'Classified adverts' including BAYKO, April 1943
'Classified adverts' including BAYKO, May 1943
'Classified adverts' including BAYKO, June 1943
'Classified adverts' including BAYKO, July 1943
'Classified adverts' including BAYKO, August 1943
'Classified adverts' including BAYKO, September 1943
'Classified adverts' including BAYKO, October 1943
'Classified adverts' including BAYKO, November 1943
'Classified adverts' including BAYKO, December 1943
July
August
September
October
November
December
July
Full page advert in the July 1943 issue of Games and Toys
Yet again, the rota I referred to above, provided Plimpton with a larger advert, this time a full page advert, in July.
This advert also contains an up-beat comment on the war, though this time slightly less gung ho : -
"A reminder that this up-to-date and hygienic
CONSTRUCTIONAL TOY
will again be in normal supply after the war."
 
1944
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1944
'Classified adverts' including BAYKO, February 1944
'Classified adverts' including BAYKO, March 1944
'Classified adverts' including BAYKO, April 1944
'Classified adverts' including BAYKO, May 1944
'Classified adverts' including BAYKO, June 1944
'Classified adverts' including BAYKO, July 1944
'Classified adverts' including BAYKO, August 1944
'Classified adverts' including BAYKO, September 1944
'Classified adverts' including BAYKO, October 1944
'Classified adverts' including BAYKO, November 1944
'Classified adverts' including BAYKO, December 1944
July
August
September
October
November
December
I don't know whether Plimpton didn't take up the offer or perhaps the rota had been withdrawn, there was no large BAYKO advert in 1944...
 
1945
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1945
'Classified adverts' including BAYKO, February 1945
'Classified adverts' including BAYKO, March 1945
'Classified adverts' including BAYKO, April 1945
'Classified adverts' including BAYKO, May 1945
'Classified adverts' including BAYKO, June 1945
'Classified adverts' including BAYKO, July 1945
'Classified adverts' including BAYKO, August 1945
'Classified adverts' including BAYKO, September 1945
'Classified adverts' including BAYKO, October 1945
'Classified adverts' including BAYKO, November 1945
'Classified adverts' including BAYKO, December 1945
July
August
September
October
November
December
The phrase "Normal supplies after the war" was dropped in September.
No large adverts in 1945 either.
 
By the end of 1945, the 2nd World War was over, but those who didn't live through the aftermath may be more than a little surprised to see that the wartime austerity [as represented here by the small 'classified advert' approach] lasted for several more years before the shackles of material shortages, rationing and planning controls were finally removed.
 
1946
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1946
'Classified adverts' including BAYKO, February 1946
'Classified adverts' including BAYKO, March 1946
'Classified adverts' including BAYKO, April 1946
'Classified adverts' including BAYKO, May 1946
'Classified adverts' including BAYKO, June 1946
'Classified adverts' including BAYKO, July 1946
'Classified adverts' including BAYKO, August 1946
'Classified adverts' including BAYKO, September 1946
'Classified adverts' including BAYKO, October 1946
'Classified adverts' including BAYKO, November 1946
'Classified adverts' including BAYKO, December 1946
July
August
September
October
November
December
Still no large adverts in 1946.
 
1947
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1947
'Classified adverts' including BAYKO, February 1947
'Classified adverts' including BAYKO, March 1947
'Classified adverts' including BAYKO, April 1947
'Classified adverts' including BAYKO, May 1947
'Classified adverts' including BAYKO, June 1947
'Classified adverts' including BAYKO, July 1947
'Classified adverts' including BAYKO, August 1947
'Classified adverts' including BAYKO, September 1947
'Classified adverts' including BAYKO, October 1947
'Classified adverts' including BAYKO, November 1947
'Classified adverts' including BAYKO, December 1947
July
August
September
October
November
December
May
Full page BAYKO advert, May 1947
A relative rarity, even though it was now 2 years after the war in Europe was over - a full page BAYKO advert in the May, 1947 issue, the first for four years.
 
1948
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1948
'Classified adverts' including BAYKO, February 1948
'Classified adverts' including BAYKO, March 1948
'Classified adverts' including BAYKO, April 1948
'Classified adverts' including BAYKO, May 1948
'Classified adverts' including BAYKO, June 1948
'Classified adverts' including BAYKO, July 1948
'Classified adverts' including BAYKO, August 1948
'Classified adverts' including BAYKO, September 1948
'Classified adverts' including BAYKO, October 1948
'Classified adverts' including BAYKO, November 1948
'Classified adverts' including BAYKO, December 1948
July
August
September
October
November
December
Still back in austerity mode - no large BAYKO advert.
 
1949
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1949
'Classified adverts' including BAYKO, February 1949
'Classified adverts' including BAYKO, March 1949
'Classified adverts' including BAYKO, April 1949
'Classified adverts' including BAYKO, May 1949
'Classified adverts' including BAYKO, June 1949
'Classified adverts' including BAYKO, July 1949
'Classified adverts' including BAYKO, August 1949
'Classified adverts' including BAYKO, September 1949
'Classified adverts' including BAYKO, October 1949
'Classified adverts' including BAYKO, November 1949
'Classified adverts' including BAYKO, December 1949
July
August
September
October
November
December
Particularly interesting is the switch in June, for the 'classified' type advert [above], and May, for the full page style [below], to a more modern styling for the BAYKO logo.
May
June
July
August
May 1949 advert in Games and Toys
June 1949 advert in Games and Toys
July 1949 advert in Games and Toys
August 1949 advert in Games and Toys
September 1949 advert in Games and Toys
October 1949 advert in Games and Toys
November 1949 advert in Games and Toys

What a contrast with the routine 'classified ad' approach...
...Plimpton now made a full scale assault on the global toy trade as post-war rationing and austerity began to be relaxed.
The May advert is the first published sighting of the Balcony pieces.

September
October
November
 
1950
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1950
'Classified adverts' including BAYKO, February 1950
'Classified adverts' including BAYKO, March 1950
'Classified adverts' including BAYKO, April 1950
'Classified adverts' including BAYKO, May 1950
'Classified adverts' including BAYKO, June 1950
'Classified adverts' including BAYKO, July 1950
'Classified adverts' including BAYKO, August 1950
'Classified adverts' including BAYKO, September 1950
'Classified adverts' including BAYKO, October 1950
'Classified adverts' including BAYKO, November 1950
'Classified adverts' including BAYKO, December 1950
July
August
September
October
November
December
Back to austerity mode...
 
1951
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1951
'Classified adverts' including BAYKO, February 1951
'Classified adverts' including BAYKO, March 1951
'Classified adverts' including BAYKO, April 1951
'Classified adverts' including BAYKO, May 1951
'Classified adverts' including BAYKO, June 1951
'Classified adverts' including BAYKO, July 1951
'Classified adverts' including BAYKO, August 1951
'Classified adverts' including BAYKO, September 1951
'Classified adverts' including BAYKO, October 1951
'Classified adverts' including BAYKO, November 1951
'Classified adverts' including BAYKO, December 1951
July
August
September
October
November
December
...and again...
 
1952
January
February
March
April
May
June
'Classified adverts' including BAYKO, January 1952
'Classified adverts' including BAYKO, February 1952
'Classified adverts' including BAYKO, March 1952
'Classified adverts' including BAYKO, April 1952
'Classified adverts' including BAYKO, May 1952
'Classified adverts' including BAYKO, June 1952
'Classified adverts' including BAYKO, July 1952
'Classified adverts' including BAYKO, August 1952
'Classified adverts' including BAYKO, September 1952
'Classified adverts' including BAYKO, October 1952
'Classified adverts' including BAYKO, November 1952
'Classified adverts' including BAYKO, December 1952
July
August
September
October
November
December
...and yet again!
 
1953
January
February
March
October
'Classified adverts' including BAYKO, January 1953
'Classified adverts' including BAYKO, February 1953
'Classified adverts' including BAYKO, March 1953
Full page advertisement in a short supplement to the October issue of Games and Toys
This advert [left] was obviously intended...
...being, as it was, part of a seasonal supplement...
...to give a timely prompt to the U.K. toy trade to build up their stocks of BAYKO, the world's finest plastic construction toy, ready for the Christmas, 1953 rush.
One of its key points is the reference to : -
"Special Models
and Display Materials
for Christmas Displays."
'Classified adverts' including BAYKO, April 1953
'Classified adverts' including BAYKO, May 1953
May's was the last 'classified ad' after 12 years, including a continuous run throughout the war.
April
May
'The end'
 
1954
Had Plimpton fallen out with 'Games and Toys' or were they just so self-confident that they felt they didn't need to talk to the trade? Either way, or for whatever other possible reason, there were no BAYKO adverts at all in 1954.
 
1955
October
Half page advert in the October, 1955 issue of Games and Toys
This is the sole advert in 1955 for BAYKO and appears to be motivated by the need to inform the U.K. toy trade of their move to new premises at : -
Tabley Street,
Park Lane,
Liverpool 1
 
1956
January
February
March
April
Half page advert in the January, 1956 issue of Games and Toys
Half page advert in the February, 1956 issue of Games and Toys
Half page advert in the March, 1956 issue of Games and Toys
Half page advert in the April, 1956 issue of Games and Toys
Half page advert in the August, 1956 issue of Games and Toys
Full page advert in the September, 1956 issue of Games and Toys
Half page advert in the October, 1956 issue of Games and Toys
August
September
October
 
1957
January
February
April
June
Half page advert in the January, 1957 issue of Games and Toys
Half page advert in the February, 1957 issue of Games and Toys
Half page advert in the April, 1957 issue of Games and Toys
Half page advert in the June, 1957 issue of Games and Toys
Half page advert in the July, 1957 issue of Games and Toys
Half page advert in the August, 1957 issue of Games and Toys
Half page advert in the September, 1957 issue of Games and Toys
Half page advert in the October, 1957 issue of Games and Toys
July
August
September
October
 
1958
January
February
March
August
Half page advert in the January, 1958 issue of Games and Toys
Half page advert in the February, 1958 issue of Games and Toys
Half page advert in the March, 1958 issue of Games and Toys
Half page advert in the August, 1957 issue of Games and Toys
Half page advert in the September, 1958 issue of Games and Toys
Half page advert in the October, 1958 issue of Games and Toys
Half page advert in the November, 1958 issue of Games and Toys
Just 7 adverts in 1958, but, I think you'll agree, they include some interesting new designs - though I wonder why girls should get 2 BAYKO sets and boys only 1!!!
September
October
November
 
1959
January
February
March
September
Half page advert in the January, 1959 issue of Games and Toys
Half page advert in the February, 1959 issue of Games and Toys
Half page advert in the March, 1959 issue of Games and Toys
Half page advert in the September, 1959 issue of Games and Toys
Half page advert in the October, 1959 issue of Games and Toys
Half page advert in the November, 1959 issue of Games and Toys
Half page advert in the December, 1959 issue of Games and Toys
Well, I'm afraid these represent BAYKO's last adverts in Games and Toys, though there was the briefest of mention the following year.
October
November
December
 
There were two articles about BAYKO in Games and Toys during this turbulent [for BAYKO] year. Click on either of the 2 links below to see the references to BAYKO : -
 
1960
January
February
These three pages, with just two mentions of BAYKO between them, are the last entries in 'Games and Toys' which make any reference at all to the world's finest construction toy, which finally died at the beginning of 1964 - MECCANO clearly weren't fans of 'Games and Toys'.
Lefthand page of a double page general MECCANO products advert in the January, 1960 issue
Righthand page of a double page general MECCANO products advert in the January, 1960 issue
Full page general MECCANO products advert in the February, 1960 issue
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 
 
   
   
     
 
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