Geography dictates that my time to explore Scotland's libraries has been more than somewhat limited, but, below, are some examples of BAYKO's Scottish presence in two publications : - |
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► | The 'Daily Record' - which is a national daily newspaper for Scotland. |
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The 'Glasgow Evening Times' - which is one of Glasgow's nightly papers. |
I am sure there are other examples from other Scottish towns, cities, islands or regions, why not add your local paper to the site… |
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There are also other pages showing BAYKO advertising in newspapers : - |
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There is a 'tradition', not just for the toy market, of aligning individual retailers' adverts to the manufacturers own offering, the following script from Mr. MECCANO's pre-Christmas Letter to Retailers, in 1960, is clear : - |
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“We invite you to join us in your local paper, where we shall be showing 8"[i.e. 8 inch] double-column advertisements in the week commencing November 29th.” |
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“We attach a proof of this advertisement and a list of the papers selected. All you have to do is get in touch with the newspaper now and ask for your advertisement to be displayed next to our insertion. This will cost you next to nothing - but it makes highly effective advertising!” |
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BAYKO Adverts in the 'Daily Record' |
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The 'Daily Record' is a national daily newspaper in Scotland.
Here we have a mix of five different adverts which include BAYKO, from just four issues of the 'Daily Record' - the last two both appearing in the same issue on November 27, 1959. As you can see, three of the adverts are private affairs, inserted by just two different toy shops. There were plenty of other toy shop, or department store toy department adverts, but those shown here were the only ones which actually mention BAYKO. The remaining two are fully fledged BAYKO adverts, each accompanied by its retinue of 'classified advertisements' for local BAYKO suppliers. Following the MECCANO takeover, there were no further mentions of BAYKO in any adverts that I could find. Thanks to the Mitchell Library for these images. |
1957, December 12th |
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1958, November 28th |
1958, December 5th |
1959, November 27th |
Below here are links to related info : - |
Click on any of the links below for related information. |
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