BAYKO Adverts in 'WIZARD'

Self evidently BAYKO was advertised widely in various parts of the UK press in the 1950s and early 1960s. Some, like those in the 'WIZARD', generated what we now call 'pester power', others were aimed head on at parents.
'WIZARD' was launched by D.C. Thompson Ltd. on September, 22nd, 1922. It was merged with the 'ROVER' in September, 1963, but its name only disappeared from the merged publication in August, 1969.
I've only managed to unearth a few 'WIZARD' BAYKO adverts so far, but I'd love to add more…

1953
BAYKO Adver in Wizard, November 28th, 1953
BAYKO Adver in Wizard, December 5th, 1953
BAYKO Adver in Wizard, December 12th, 1953
BAYKO Adver in Wizard, December 19th, 1953
November 28th
December 5th
December 12th
December 17th
The first, and most obvious comment is that the four adverts [above] are identical - the frugal approach - never-the-less, this represents a comprehensive coverage of the run up to Christmas, in terms of creating pester power.
The advert itself appears in this form in several publications, and contains no surprises.
The script reads as follows : -
This Signal Box is one of the many 'line' side models made from a No. 2 Bayko Set.
Everybody is fascinated by Railways. Beat your friends to it and build your own RAILWAY STATIONS, SIGNAL BOXES, BOOKING HALLS, RAILWAY BRIDGES, etc., with a BAYKO BUILDING SET.
A classic example of the use of the ongoing play value of completed models to help drive sales.
 
Below here are links to related info : -
 
Click on any of the links below for related information.
 
 
 
 
   
 
   

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