Firstly, let me declare my vested interest - my ex wife, Diana, is Welsh and a I spent several very enjoyable years living in Wrexham, which, for the uninitiated, is in North Wales - just! |
There is a 'tradition', not just for the toy market, of aligning individual retailers' adverts to the manufacturers own offering, the following script from Mr. MECCANO's pre-Christmas Letter to Retailers, in 1960, is clear : - |
“We invite you to join us in your local paper, where we shall be showing 8"[i.e. 8 inch] double-column advertisements in the week commencing November 29th.” |
“We attach a proof of this advertisement and a list of the papers selected. All you have to do is get in touch with the newspaper now and ask for your advertisement to be displayed next to our insertion. This will cost you next to nothing - but it makes highly effective advertising!” |
My time to explore Welsh libraries has been more than somewhat limited, but, below, are the only examples of BAYKO's Welsh presence I've been able to find thus far. |
The haul from the archives in Wrexham Museum - yes, the museum not the library - is limited by any standards. |
I'm sure there must be other examples from other Welsh towns, cities or regions, why not add your local paper to the site… |
There are also other pages showing BAYKO advertising in newspapers : - |
'Wrexham Leader' |
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December 18th, 1953 |
December 7th, 1963 |
Well, that's it, I'm afraid, just 2 adverts which mentioned BAYKO. I'm sorry that the image [right] is so dark, I'm afraid that's down to the quality of the original microfilm photography, but you can see the same advert as printed in the Scottish adverts section… |
Below here are links to related info : - |
Click on any of the links below for related information. |
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