BAYKO in J. G. Graves Mail Order

John George Graves, universally known as George, was born in Lincolnshire (in 1886), but moved to Sheffield in order to become an apprentice watchmaker, which, by simple calculation, must have been at the turn of the nineteenth century.
John George Graves, universally known as George
George [right] later set up one of the U.K.'s earliest mail order businesses. It was, not too surprisingly, initially based on watches, but was soon extended to encompass a wide range of fancy goods and beyond. This is clearly demonstrated in the photo [below, left] - just click on the image to see a larger image which you will find easier to read.
You will notice that the top page of the catalogue, shown [below], acclaims J. G. Graves as : -
"THE ORIGINAL MAIL ORDER HOUSE"
By the end of hid life, George Graves had a broad range of business and philanthropic interests in and around Sheffield where he had also served as Lord Mayor. His mail order business was clearly very successful, and he is known to have given away more than £1,000,000 to local good causes, a substantial amount for the time.
Label showing the J.G. Graves business premises
A little while after his death (in 1946), the mail order company was taken over by Great Universal Stores, a substantial, U.K. based, mail order company.
The document below is a newspaper-sized flier, dating from the run up to Christmas 1953 or 1954 - based on the BAYKO prices shown. Unfortunately the original has been heavily folded, which has affected the image quality slightly, but I still think it is interesting to get a snapshot of the mail order business of the period.
Click on the image immediately below to see a larger image of the BAYKO inclusion.
 
J G Graves advertising flier from Christmas 1953 or 1954
J G Graves advertising flier from Christmas 1953 or 1954
567 mm x 443 mm = 22.35 x 17.4 inches
 
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