BAYKO in Littlewoods Catalogues

Liverpool based Littlewoods [The Lttlewoods Organisation, or Littlewoods Mailorder Stores] was, for many, many years, the U.K.'s largest mail order business.
It was founded by John Moores [who had the pleasure of meeting me on several occasions] on the back of his Football Pools business, taking advantage of its most valuable asset…
…the names and addresses of people who were regular, reliable payers!
BAYKO appeared in three autumn / winter catalogues - 1957, 1958 and 1959 - and may have appeared in other years…
…though certainly not in the 1950s or 1960s.
I know this because I've only found BAYKO entries in the British Library, St Pancras, for those three years from those two decades…
…sadly the records are held on coloured Microfiche and, they're unable to provide images off them, and refuse to explore any options.
To be even handed with my frustration, I've also failed to get any information from the company that now operates the catalogues, indeed they don't even bother to reply to my contacts…
…this is particularly galling as I worked for Littlewoods, in the 1970s, and know what their customer service ethic used to be!

Autumn / Winter, 1959
Page 281 of Littlewoods 1959 Autumn/Winter Catalogue
This image comes from a C.D. containing images from three different Littlewoods Catalogues that I picked up on Ebay.
Click on the image above for a larger view of the BAYKO section.

If you can help provide details of any other BAYKO entries then I'd love to hear from you…
 
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